Organisations now have access to more data than ever, but most are only able to use a fraction of this data, leaving a virtual goldmine of information resource untapped. What companies don’t realise is that being able to harness this data effectively can yield business information that will prove valuable to the organisation.
The challenge is to extract relevant insights from the various forms and sources of big data which inundate enterprises on a daily, even hourly, basis. The key to meeting this challenge is Big data analytics.